Featured Earned Media Resource | What is Earned Media and Why is it Important?
Part 1: This 13-minute webinar presents an introduction to earned media and its role in tobacco control work. It is recommend for new grantees and for others on the grant team as a refresher.
Part 2: This 10-minute webinar is a follow-up to What is Earned Media & Why is it Important Part 1. It addresses how to identify local media outlets and reporters to cover tobacco control work, and how to apply earned media as a tactic in meeting tobacco control goals. It is recommended for new grantees and for others on the grant team as a refresher.